cherryFind funding

The fact that the cherryFind service is funded purely by impartial / independent mortgage advisers and independent financial advisers is absolutely key. 

1.  It demonstrates to consumers that we wish to see them helped and protected wherever possible.

2.  It ensures total focus on helping advisers - who can then help consumers - there being absolutely no possible 'pull' away from this focus due to potential 'influences' by other funders

We see this 'pureness' of funding as a REALLY IMPORTANT DIFFERENTIATOR but it relies on the support of the adviser community.  If YOU understand what we are driving at here..... please explain to others why they too, should join. 

remember.  Keeping the funding PURE is the only way to ensure absolute focus on what is best for advisers and subsequently consumers.  To date, we believe we are unique in taking this approach. 

Funding by, for example lenders, has been - and will continue to be rejected. 

This way we can ensure there are no ‘influences' that deflect from our primary aims. 

N.B. Funding or sponsorship MAY in due course be accepted from ‘non industry relevant' sources should this seem appropriate.  By non industry relevant, we mean for example stationery outlets, office furniture suppliers, IT providers, Telecoms providers etc. i.e. only those companies without industry ‘influence'