Nobody...NOBODY will ever give advisers a chance like this again.  cherryFind will allow every one of you to effectively club together with other respected advisers, for your own benefit.  Through cherryFind, each of you will have the next best thing to your own lead generation site, your own PR and your own marketing - and all for a cost that has been kept so low, that it will take cherry years to break even.  Because we believe in YOU and in how essential YOUR advice is to consumers.

So!  Welcome to cherryFind.  cherryFind has been established following requests from intermediaries.  It will focus on giving the participating, listed intermediaries, a commercial 'push' and on promoting the professional services provided by them.

• Be funded (at least initially) purely by intermediaries.
• Be perfectly appropriate for Mortgage Advisers, IFAs, General Insurance Brokers etc. - who are all urged to join
• Promote the benefits of caring and IMPARTIAL advice to consumers. The idea will be not just to make the public more aware - but to ensure that they actually start to understand the value that YOU can add
• Drive the consumers (i.e. business!) towards participating brokers
• Provide consumers with a searchable database of advisers and allow THEM to choose to contact YOU 

• Be a Trade Body or provide formal lobbying - although cherry will ALWAYS do what it can as far as being a ‘rallying cry'! 
• Provide regulatory information 
• In any way set itself against what others are trying to achieve for the benefit of brokers and consumers