According to feedback, nobody is giving impartial / independent advisers the voice they so badly need - so you need to act now.  Please apply to join - before it is too late.  Don't rely on your peers.  The responsibility is yours.  YOU work for consumers and if YOU are not protected, neither are they.  THEY NEED YOU.

cherryFind has been priced so low as to make it 'NOT WORTH NOT DOING'  The cost has been kept so low for you, that it will take cherry years to even break even.  WHY?  Because we believe in YOU and in how essential YOUR advice is to consumers.

So!  Welcome to cherryFind which has been established following requests from advisers.  It will focus on becoming the leading voice for impartial / independent mortgage and financial advisers, and on giving the participating, listed advisers a commercial 'push'.  cherryFind exisits to help impartial advisers work with lenders to protect consumers.

• Be funded (at least initially) purely by advisers.
• Be perfectly appropriate for Mortgage Advisers and IFAs - who are all urged to join
• Promote the benefits of caring and IMPARTIAL advice to consumers. The idea will be not just to make the public more aware - but to ensure that they actually start to understand the value that YOU can add
• Drive the consumers (i.e. business!) towards participating brokers
• Provide consumers with a searchable database of advisers and allow THEM to choose to contact YOU
• AIM TO PROTECT CONSUMERS BY PROTECTING YOU 

• Be a Trade Body 
• Provide regulatory information 
• In any way set itself against what others are trying to achieve for the benefit of advisers and consumers