Uinsure’s Defaqto tool boosts business levels - Free comparison tool from GI provider proves successful with brokers
22 May 2014
Free comparison tool from GI provider proves successful with brokers
Leading GI Provider Uinsure has seen a 30% month on month sales growth since the launch of its market leading Defaqto comparison tool.
The impartial tool allows brokers to compare products across the market at point of sale and was made available on the Uinsure website in March following the launch of Uinsure’s five star Defaqto rated product.
It is completely free of charge for brokers and is totally independent, displaying impartial Defaqto Compare data showing how 15 features and benefits can be explicitly compared against market competitors
And it has proved a big hit with brokers with many claiming it has given them greater confidence to sell when it comes to criteria.
Lee Lacey of Safe& Secure Insurance says: “I have been selling home insurance for over five years and the Defaqto compare tool has been the single biggest help I’ve had during this time. It genuinely helps me sell more. I am much more confident discussing the criteria shortcomings customers have with their existing home insurance policies and feel better able to clearly outline the benefits the Uinsure five star Defaqto rated product has”
Hinesh Patel of BD Wealth Management says: “I have previously steered clear of Home Insurance believing the effort involved is not matched by reward but not now. The free Defaqto compare tool gives me some good knowledge and makes it easy for me to understand important features and benefits available with Uinsure but not with market wide competitors. I now try to ensure I write a home insurance case with every mortgage I write.”
Simon Taylor, chief executive of Uinsure, says: “When we launched the Defaqto comparison tool we knew it could revolutionise the way our brokers do business and I am delighted that that has been the case. We’re hearing glowing reviews of the tool from brokers every day and the figures show it is not just giving them more confidence but is actually boosting their business levels considerably. Our main priority is always to make the lives of our brokers easier and to help them to build their businesses and it’s fantastic that the Defaqto tool is helping them to do this.”
Uinsure unveiled its Defaqto five star rated home insurance product earlier in the year. The product includes £1 million buildings cover if you need to rebuild your home, £50,000 contents cover as standard, new for old cover on all replaced contents and a one year guarantee on home repairs carried out by insurer-appointed builders.
